Our vision and mission


New Zealanders realise their potential for good health and improved quality of life.

New Zealand’s economic and social development is enhanced by people leading healthier lives.


The Health Promotion Agency inspires all New Zealanders to lead healthier lives.

To achieve our vision and mission we work with partners including medical professionals, researchers and academics, community groups, public health advocates, government agencies, industry groups, the media and many others who are aligned with our goals.