The new Lowdown marketing campaign is live from Monday 7 August 2017.
The campaign aims to encourage teenagers to start conversations about issues they are facing to help reduce the impact of depression and anxiety, and raise awareness of thelowdown.co.nz as a place to go for help.
The animated characters focus on five common life issues that young people face, including:
- study stress
- who am I (sexual identity, isolation)
- being picked on (bullying)
- breakups (romantic and friendships)
- general life-just-sucks
The campaign rolls out via social media, digital advertising and street posters.