Key to HPA’s work is communicating information directly to New Zealanders.


  • inspires them to choose healthy lifestyle options
  • helps people understand what being and staying healthy means and the benefits for them and their families/whānau
  • informs them about the help and support available, if they need or want to change current behaviours.

HPA communicates with New Zealanders in a number of ways including:

  • multi-media advertising (television, radio and print)
  • public relations work
  • online and social media (web, viral marketing, e-campaigns, social networking).

Working in this way helps us reach and build relationships with target audiences and national, regional and community organisations.