Graphic new ads show consequences of binge drinking

Graphic images of all-too-common consequences of binge drinking feature in a hard-hitting advertising campaign launched by ALAC this month. The commercials are part of an ongoing campaign to address New Zealanders’ propensity to binge drinkThe new campaign was launched by Associate Minister of Health Hon Damien O’Connor on 2 April.

The commercials show people making poor and dangerous choices after excessive drinking and illustrate realistic transformations – when good times turn bad. They continue the message It’s not the drinking, it’s how we’re drinking.

ALAC CEO Gerard Vaughan says he makes no excuses for the hard-hitting nature of the campaign, as it takes an honest approach to what is a serious problem for many people.
continue reading »

April 25 2008 | Binge Drinking and Commercials | 21 Comments »